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Sustainable Tourism in Times of Crisis

Natasa nov

Representatives of the NALAS Task Force on Sustainable Tourism participated at the conference “Destination Management and Branding in the Mediterranean Region: Sustainable Tourism in Times of Crisis”. Many subjects such as marketing, management and ecological & social effects of tourism were discussed within the framework of destination management. Special focus was put on the strategies in branding efforts and successful applications of the tourism destinations located in the Mediterranean Basin and the question how the region can receive a larger share from the tourism cake. Other topics discussed within the context of the Conference are: new trends in sustainable tourism (eco-tourism,  creative tourism, agro- tourism), adaptation to environmental challenges, tourism network development, the roles of local community, social effects of tourism (ethical codes etc.)